ODIN, a leading supplier of RFID solutions and a pioneer in the RFID-enhanced social-networking space, will explain how to set up an RFID system to ensure consistent and accurate interaction with customers, as well as gain understanding about how to create a successful social-media experience. Patrick J. Sweeney II, the company's president and CEO, will explain how RFID combined with social media has proven itself to be a valuable asset for improving customer engagement and managing interaction, while strengthening brand loyalty.
The preconference seminar will also feature end users that have successfully applied RFID technology to enhance their customers' social-networking experience.
Vail Resorts was among the first businesses to employ RFID to enhance social-media experiences (see Vail Resorts Links RFID With Social Media). Robert Urwiler, the company's CIO and the system's architect, will explain how visitors to Vail's five mountain locations are using their RFID-enabled lift tickets to connect with each other via social-media tools, as well as track their ski or snowboard metrics over the Internet, thereby earning virtual pins and competing on vertical feet and days skied.
ASICS, a manufacturer of athletic shoes and technical active sports apparel and accessories, discovered an innovative method for enhancing brand awareness, based around the New York City Marathon. Tom Sullivan, a principal at Vitro, the advertising agency that developed the campaign, will outline how his firm successfully encouraged supporters to create personalized messages for those taking part in the race, to be triggered by RFID tags.
Jeff Sommers, the owner of Izzy's Ice Cream Café, will describe how his company utilizes RFID to inform customers about its ever-changing menu of flavors, with updates available in near-real time on the company's Web site, which it promotes through Twitter and Facebook (see RFID Finds Flavor at Izzy's Ice Cream Shop).
http://www.rfidjournal.com/article/print/8271
The preconference seminar will also feature end users that have successfully applied RFID technology to enhance their customers' social-networking experience.
Vail Resorts was among the first businesses to employ RFID to enhance social-media experiences (see Vail Resorts Links RFID With Social Media). Robert Urwiler, the company's CIO and the system's architect, will explain how visitors to Vail's five mountain locations are using their RFID-enabled lift tickets to connect with each other via social-media tools, as well as track their ski or snowboard metrics over the Internet, thereby earning virtual pins and competing on vertical feet and days skied.
ASICS, a manufacturer of athletic shoes and technical active sports apparel and accessories, discovered an innovative method for enhancing brand awareness, based around the New York City Marathon. Tom Sullivan, a principal at Vitro, the advertising agency that developed the campaign, will outline how his firm successfully encouraged supporters to create personalized messages for those taking part in the race, to be triggered by RFID tags.
Jeff Sommers, the owner of Izzy's Ice Cream Café, will describe how his company utilizes RFID to inform customers about its ever-changing menu of flavors, with updates available in near-real time on the company's Web site, which it promotes through Twitter and Facebook (see RFID Finds Flavor at Izzy's Ice Cream Shop).
http://www.rfidjournal.com/article/print/8271
No comments:
Post a Comment