Scientists find they can control how people react to group pressure

The researchers found they were able to control whether volunteers conformed to social pressure by using powerful electromagnetic pulses that changed the activity of a small part of the brain.

Volunteers whose posterior medial frontal cortex, an area in the middle of the brain that is associated with reward processing, were exposed to the magnetic pulses suffered reduced levels of conformity.

http://www.telegraph.co.uk/science/science-news/8739376/Scientists-find-they-can-control-how-people-react-to-group-pressure.html