Facedeals, from marketing firm Red Planet, uses your Facebook photos to identify you in stores so you can get personalized offers and discounts. "The idea is not to invade privacy, which is a big issue right now," says Samantha Anderson, business director at Red Pepper. "Your face wouldn't be in any sort of database unless you opt into it."
Facedeals is maintaining a bit of privacy, itself. The name is just a working name. The app will come to market with a different one.
Facedeals: Facial recognition marketing stirs privacy discussion along with excitement - NY Daily News
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